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Phuong Luong

CFP & Founder
Just Wealth
she/her

Phuong Luong, CFP (she/her) is an educator and financial planner. Phuong is the founder of Just Wealth, an independent RIA, where she specializes in financial planning and sustainable investing for individuals and families. She is also the Director of the Boston University Financial Planning program and a contributor to Morningstar, where she writes about financial planning and sustainable investing for an advisor audience. Previously, she worked with the Adasina Social Capital team to develop their all-cap, global social justice index and ETF. Phuong understands the current and historical barriers to building financial wealth for so many communities in the U.S. This knowledge comes from her experiences as a former teacher, nonprofit professional, and student of financial history and structural/systemic inequality, and from her own upbringing. Phuong is a founding member of the CFP Board Center for Financial Planning’s Diversity Advisory Group, where she helps build pathways to attract and retain professionals from diverse backgrounds into the financial planning profession. The CFP Board is the national certifying body for the 90,000+ CFP professionals in the U.S. She also served as Chair and Chair Emeritus of the CFP Board’s Council on Education, where she advised CFP Board staff on the development of education and certification standards. She was a member of the CFP Board Ethics Working Group and developed Ethics training for financial advisors currently used by continuing education providers and professional organizations across the U.S. Phuong received a B.A. from Dartmouth College, where she was a graduate of the Environmental Studies and Teacher Education Programs and a recipient of the Woodrow Wilson-Rockefeller Brothers Fellowship for Aspiring Teachers of Color. She earned an M.Ed. in Special Education from Boston University. She also completed the Financial Planning Program at Boston University, where she was a recipient of the Robert J. Glovsky Scholarship for Financial Planning.